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LIQUIDTHINKING IS: Stephen Zedler Jimmy Doyle Andy Mullins Current Sountrack
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Thursday, September 15, 2005
 Pyromarketing and The Purpose Driven LifeI'm not sure who found this first...Kyle Meador, Jordan Cooper, or Andrew Jones (it may be good to read Andrew's review)...But here's an interesting article about marketing and Rick Warren's hugely popular Purpose Driven Life. From the article: I discovered that an author named Greg Stielstra had also studied the success of The Purpose Driven Life as well as other modern phenomena such as The Passion of the Christ. Stielstra is Senior Marketing Director for Zondervan, the company that published Warren's book, and was a member of the team that handled some aspects of the marketing for The Purpose Driven Life, 40 Days of Purpose and 40 Days of Community Purpose Driven Life, The Passion of the Christ and other products. Such triumphs of marketing, helped [Stielstra] clarify a metaphor he had been perfecting for many years. He termed this PyroMarketing. I found that he was writing a book, entitled PyroMarketing : The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life. (though not the subsequent programs such as which were marketed from within Purpose Driven). Stielstra is a confident marketer who was once quoted as saying that "if he promoted a book about quilting 'to one-tenth of one percent of left-handed quilters,' he could land the title on the non-fiction bestseller list and prime it for even bigger success."
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Jimmy Doyle is a dad, husband,
teacher, friend, and other things. Currently he's just trying to figure out what it means to follow Christ and be in community with others. He enjoys having conversations with fellow pilgrims on the journey.
Stephen Zedler has a wife and three kids who he loves very much. He has been called by God to study and teach history, particularly U.S.
history. He also believes that God has called him to reform the way children are educated in America.