Saturday, February 07, 2004
 
The Future of Ministry: Branding
This link was sent to me by Shayna. Please be careful...you may want to throw up when you're done. Here's a taste of what you'll find:

When your congregation is proud of your brochure and they hand it to their friends... When the friends recognize the church because they had received a similar direct mail piece recently... When they visit the consistent website and are welcomed by the matching "welcome banners" in the parking lot... When the similar signage directs them to their destination with ease and when they open the complimenting bulletin shell... When these things happen, you truly shape the perception of the candidates for the gospel. You have made them aware that they are in a church that knows who they are and provides their message with the level of professionalism and planning that is due it.

When they give their lives to Christ, they will feel the true sense of belonging that your branding efforts only began to foster.

Create a lasting impression for your church. Provide your congregation with an image of something great - something they can be proud to be associated with - something worthy of this great Gospel!



Go here if you want to see more. And no...this is not a joke. LOL...How do you like the theme at the top: "Reach Me™"








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